GDPR is the new regulation related to personal data and how it is stored. It is EU regulation but it will affect website owners outside Europe. Therefore, in this article, I will focus on demystifying and explaining how GDPR will affect WordPress web owners:
6 main effects that are:
- Forms to collect data ( contact form, newsletters, etc.)
- How to collect data analysis
- How to do with data
- Where data is stored
- How to communicate with consumers
- Plugins and theme you use
All personal data collected from consumers will be protected by data protection legislation but GDPR will put extra safeguards in place. Not just name and address, even profile images are also covered by the legislation. With GPDR, we need:
- Say why you collect data and how it will be used
- Provide a double opt-in to ensure you have informed consent.
- Provide an unsubscribe option and a forget me option.
- If you want to share that data, you have to ask owners for permission
- Use forms plugins and mailing list providers that are GDPR-compliant.
Selling online will require web owners to collect multiple data such as names, email addresses, credit card details and physical addresses. Some useful guide for WordPress website:
- Follow all the points in the checklist above for contact forms.
- If you want to use that data not for selling, let inform consumers and ask for permission, give people the option to option out.
- It will be better if you use a third-party service to take payments such as Onepay or Paypal and avoid collecting financial data yourself.
- In case data is stolen or lost, let inform consumers as soon as possible and give them the option to delete their data.
- Use WordPress plugins that are GDPR-compliant.
If you are finding the solution to optimize SEO and boost conversion rate, you can use the data you already collected to measure your website performance and how good your strategies are. Tracking sales in your analytics software is good but never track too deeply to the level of individual customers.
- Don’t just believe in analytics software to track IP addresses.
- Don’t use analytics software to track individual data. Keep your reporting and analytics to the level of anonymous group data.
The final thoughts,
Any change might take your time to get familiar with but if your site can follow GDPR, customers will trust you more and as the result, sale revenue will skyrocket.